CENEX: HERE FOR WHAT’S AHEAD
Commutes and celebrations. Short stops and long hauls. School trips, road trips, gym trips, even local lake trips. Whatever lies ahead, Cenex is there. Fueling it all.
For this campaign, we distilled everything Cenex stands for into one human form: Ruby. She embodies reliability, resourcefulness, and approachable charm. Basically your favorite co-pilot for whatever comes next.
Role: Senior Art Director
Group Creative Director: John Neerland
Copywriting: Theo Harris
Design: Dustin Yerks